Effective Date: 01/05/2025

1. Introduction

Simply AI Ltd (“we”, “us”, or “our”) provides tools that enable businesses to create AI-powered voice and text assistants for their websites and phone systems. These assistants help users by answering questions, scheduling meetings, and more.

We value your privacy. This policy explains how we handle personal data collected through interactions with the AI assistants we provide to our business clients. Simply AI Ltd acts as a "data processor" on behalf of the businesses you are contacting.

2. What We Collect

When you interact with an AI assistant powered by Simply AI Ltd, we may collect the following data on behalf of our client:

Information You Voluntarily Provide: You may share personal information such as your name, email address, phone number, or other details relevant to your inquiry.

Conversation Transcripts: Voice and text conversations are recorded and stored. This enables the business you contacted to respond to your request and helps us to improve our services.

Technical Data: We may log technical information for service analytics and troubleshooting, including your IP address, device type, and interaction timestamps.

3. How We Use Your Data

We use the collected data for the following purposes:

• To enable our business clients to respond to your inquiries and provide you with their services.

• To carry out the services you've requested through the assistant, such as scheduling a meeting.

• To improve the accuracy, functionality, and performance of the Simply AI Ltd platform.

• To ensure the security, performance, and integrity of our systems.

4. Who We Share Data With

We do not sell your personal data. Your data may be shared with:

• Our Business Client: The primary purpose of collecting your data is to provide it to the business you intended to contact so they can assist you.

• Third-Party Service Providers: We use trusted service providers (such as cloud hosting) who process data securely on our behalf.

• Legal Obligations: We may disclose your data if required to do so by law or in response to a valid legal request.

5. Data Retention

We store your data only as long as necessary to fulfil the purposes outlined above. The specific retention period is primarily determined by the business client you interacted with. Data may be retained for:

• Supporting you and the business client.

• Limited periods for service improvement and analytics.

• Compliance with our legal or regulatory obligations.

6. Your Rights

Under data protection law (including the UK GDPR), you have rights regarding your personal data. These may include the right to:

• Access or correct your data.

• Request deletion of your data.

• Withdraw consent for processing.

• Lodge a complaint with a supervisory authority (such as the Information Commissioner's Office in the UK).

To exercise these rights, you should primarily contact the business you were interacting with, as they are the "Data Controller". If you have a request specifically about how Simply AI Ltd processes data, please email us at hello@simply-ai.io.

7. Security

We are committed to protecting your data. We implement appropriate technical and organisational security measures, including encryption, access controls, and other industry best practices, to safeguard your information.

8. Children’s Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal data from children.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page, and the effective date will be updated.

10. Contact Us

If you have any questions about this privacy policy, please contact us:

Simply AI Ltd Phone: 0113 887 8010

Email: hello@simply-ai.io

Address: Unit 8, Gemini Business Park, Sheepscar Way, Leeds LS7 3JB